Born in São Miguel and passionate about minimalist fashion, Carolina Moreira graduated in Fashion Design in 2017 and founded LUS in 2018. She believes that design is a way of expressing emotions, that come to life through the art. The aesthetics of her work are based on minimalism and neutral colors, which build the smoothness and finesse that are already known to be a part of her creations.
LUS by Carolina Moreira is the outcome of a dream: the dream of launching her own clothing brand in the Azores. When she decided to graduate in fashion, she was already planning to launch the brand as soon as she returned home.
The concept of the brand was developed along with her fashion course and emerged after she became aware of the negative consequences of today’s fashion industry on the environment and human health. She has a deep connection to nature and to physical and emotional well-being, so Carolina decided to create a brand that would respect her ideals and respond to the urgent needs of the planet.
Thank you for choosing LUS!